Selling books, WordAds, Gutenberg, Global Reach…

So I have just come from reading this regarding Amazon and I have a little tale about all of this for WordPress admins.

I realize this is a time of Media Giants, and frankly, I like this one the best because I started here.  So it’s not clear what is actually going on with that company.  Especially if you were an author who put a book up for sale in there, which I did.

How I go about marketing or selling anything in the future is going to be here in WordPress, and I’m not sure about Twitter.

It was in 2007 that I found WP through a Google search on politics, and I made a blog.  Hard to believe it is that long ago.  I’m going to show you an experience I had in the era 2016, and I am still not sure what to make of that.  I prefer the reality based web.  What I mean by that is that I know who Matt is, not just because of news stories I followed but because of this great company.

Like so many we are looking at the news today on these tech giants so I will say what I use them for.  In Google I search for breaking news, daily.  I would also tend to use Google if I needed to search for things, doing that with search strings of “WORDS” so lately I have been doing that same thing in Facebook, and also in Twitter.  I used that here yesterday and today in WordPress to watch a presentation the founder and inventor of WordPress made at that WordCamp in Europe.  It was great to be able to see that here, “inside” WP itself.

WordPress is how I learned about Facebook and Twitter.

I had WordPress first.

The share buttons are something I made on my old blog Valentine Bonnaire and I joined Facebook first in something like 2009 as my nom de plume. Twitter under my nom de plume just as I had that blog in here.  So, it was around that same time I heard of Twitter and I joined that too.  In 2016 something happened.  I’m still not sure what that was?  I’d like to find out.  So I will talk about all this here in WordPress and show some visuals on that too.

Yesterday I was reading a piece on the Orwellian qualities of these tech giants, and all of us are watching the news?  On this.

For me WordPress has always been human.

I think that might be because of Matt.

So anyway,  I was @bonnaire.  For years.  Let me show you some proofs of that, and it will take editing this post from two different computers.

Screen Shot 2018-09-04 at 4.57.04 PM

 

From this new Mac, @bonnaire only exists as that flower.  Well, whatever.  I exist on Amazon because I have a book for sale in there.  Yesterday I was thinking after talking to the Happiness Engineers here, that maybe when my domain name expired, I couldn’t log back in to Twitter?  At the time I felt it was censorship?  Was it or not?

During the election that was very toxic I read the Assange tweets off Wikileaks.

Oh well, I’m an adult.

So, I’m not sure how I feel about all of this, as an American.  I can tell you one thing as a Californian, I trust Matt because he is a Texan.

I was using my Twitter during NaNoWriMo and having a ton of fun in 2009 when I wrote a first novel there.  I am VB-Demoiselle in there, and the novel I’ll be working on, as memoir this year is about 20 years working for the newspaper industry.  It will be about the merger and buyout era years 1981 – 2001, what that was like and so forth. So, here in WP we are all different ages, demographics and so forth.  What unites us is that we are writers?  ❤

 

 

 

 

 

 

Advertorial, research, storytellers, WordAds, Demographics, continued…

So, more research yesterday for the art of Advertorial and Testimonial ads here in WP.   Gutenberg is story, and provides the vehicle for that.  A good piece on the lost art of copywriting here.

So I tried a test based on something I put through FB yesterday to see what happened after reading here in WP about the FB/WP dilemma at the WP blog.  I wanted to see if anyone clicked through from FB over to WP, they did not and I took the pix to prove that.  So I am going to try again today with that link as a cut and paste and ask European friends if they can see.

Screen Shot 2018-09-04 at 4.17.23 PM

There seems to be so much going on with the social media companies it’s hard to keep up, or keep things straight.  Anyway, I am using a new system now.

Stats on yesterday:

Screen Shot 2018-09-04 at 4.18.22 PM

Friends could see and remark when I put this photo, but it was as if the WP post was invisible to them?

So I am not really using anything but WP right now.  I’m not sure which of the social media companies can be trusted at this point, besides WordPress, given the news about FB and Twitter.

WordPress is calm, smart, and lovable.

Not sure what to say about the others…

Doing a test this morning to see if still invisible FB using a link.  This was a post on advertorial yesterday,  renewed for today:

Screen Shot 2018-09-05 at 7.25.53 AM

So this was a test to see reach on a link from last night.  I was only making reference to a story, but this is the way I would use linking in Portfolio.

Today I will write something up on that.  Yesterday I looked around at sites and will show what I mean by demographics.

Screen Shot 2018-09-05 at 11.28.17 AM

This is what I always loved as a scholarly writer – the ability to link.  In the case of Advertorial and storytelling, this is the most important function.

So seven people have come by and one clicked through.

That would be a click where advertorial could run a product.  Going to do a mockup for that and run a test through.  I will do that in FB too.

Screen Shot 2018-09-05 at 11.42.00 AM

So this is this morning, a friend has been by, but I don’t know if she clicked through.  She has read my children’s book “Heart of Clouds” and loves it.  I want to market that globally, and I plan to do that from here in WordPress.

I love WordPress, and  I never fail to promote it.  Across the globe, with other writers.

 

 

 

Advertorial test WordAds, continued…

Okay so good news on the Facebook front.  One of my friends did a “like” on the piece I FB’d and she is here in America.  I don’t think she clicked through, or I would have seen that in the stats.

Pic of that.

Screen Shot 2018-08-31 at 5.24.23 AM

So, what I put through FB was not “linked” to clickable sources.

I wish I could understand what WordAds look like on a page?

That would be useful.

Onward.

I’m not sure what Premium actually does, or the difference to Business actually does.

Researching a little this morning.

The learning curve is steep!

However, taking more pictures of today.

You can laugh now.

Okay I’m seeing this:

Screen Shot 2018-08-31 at 6.00.45 AM

I have no probs telling WordPress Admins that I can’t understand this.  Really.

Looked up this:

Screen Shot 2018-08-31 at 6.08.41 AM

Went over and checked out a few other sites to see what they look like.  I don’t want my WordAds to look like their pages do.   I used to work in advertising?  So I feel it should be integrated and seamless on the advertorial – this is difficult to explain.  Okay showing you what I read next, by searching for news on WordAds…

Screen Shot 2018-08-31 at 6.19.11 AM

This is a great article.

Okay so – not understanding what Domain Mapping is, not understanding what Premium is, not understanding if I need something like Blue Host and not understanding if I need to upgrade to Business for the SEO part.

Here is how I am feeling.

I want a really elegant site?

I’m not sure if my theme design is compatible with the WordAds concept?

For instance, if I were to blog about products they will be ones I have actually used?

This could be anything that I like or believe in.

How I am understanding the power of these ads as “translatable” across GLOBAL?

This would make branding with anything very valuable.  Very expensive for the advertiser.  They are getting “WORDS” that can go out across the world into all the different languages.

It’s amazing actually.

Testing and trying WordAds two ways

So this is for WordPress Admins because I represent the average “non-tech” user is my guess, so I don’t mind talking about the process of finding my way in Gutenberg as I go.  In my earlier blog Valentine Bonnaire if I was doing a scholarly article I would link sources, so my guess is that this would work better if I was linking to things?

That isn’t hard for me to do.

I’m going to go back and make links to what I said yesterday and see if that changes the stats.  I wrote a little thing about choosing Valspar paints based on the gorgeous colors, but I did not run it through Facebook – today I will FB that, and it will be linked.

Things I do not understand yet?

Woo Commerce and how that connects or does not connect to WordPress Premium.

What is Blue Host and do I need it?

How does monetizing a blog actually work?

So the way that Gutenberg works is a bit different behind the scenes as I set up this blog.  I plan to keep it for many years, but in a sense it is like starting over, so brand new.

Right now FB and WP are the only two things I am using, this may change in the future.  So yesterday there were no “stats” for what I wrote.  That’s okay, I was just looking and took a pic.

Screen Shot 2018-08-30 at 5.17.29 AM

So here is the test I will try.

I’m going to go back into yesterday’s post and link to all the things I might think would want to advertise as local and national.

I am going to see if doing that and Facebooking the post as a test changes the stats?

So, still finding my way in Gutenberg as I go.

I ❤ WordPress!

I do.

Advertorial vs Testimonial ads

Advertorial content

Test Advertorial for Paint, stores, PROMO #1 WordAds

$15.00

Working my way through the set up of my new blog, so this is from the advertising that was “print” at one time.  These are two different types of ads.

So yesterday I said I was going to try out a post to see what might happen using WordAds.  So, Branding and Demographics, these count.

Advertorial works in a different way to suggest buying a product than Testimonial does.  For instance, I love this new paint I have from Valspar, and I am going to be doing a large project that is a design project in a kitchen, except I am upcycling, so appeal is going to be to the upcycling crowd.  But where within that demographic?  This is where I would craft the appeal.  In Advertorial I would write about why I chose Valspar?  I could wax rhapsodic about the colors of the paint chips and I could use the art I made to talk about those.  blue:colors:art:chips

I loved the names of the paint.

Fresh paint changes things and gives huge uplift.   As an artist I love to get color chips and sometimes deciding on just the right one takes some time.  I am doing a blue and white look for this kitchen.  It’s a classic color combination that can go English or Scandinavian or even French Country, depending and I want a mix of those types of things – really clean look.

This isn’t an overnight project.  The design has taken me quite some time to work out starting with the finds.  I have rediscovered the joy of shopping at little hardware stores here in town, and so, I went to Ace Hardware for this paint.  I enjoy talking to the paint mixers in the paint department of the store.  I’m not in the Big Box store mood, nor do I want the Amazon experience of ordering because I like people, and shopping in stores.

So Advertorial goes a little like this.  I can show you links to the things I have spoken about here in WordPress.

What is different about Testimonial ads?

A Testimonial ad would be to show you pictures of before and after on a project.

For instance I could drive traffic to Ace Hardware and OSH which are the two places I shopped locally for the objects I needed on this project.  I could show you the little sander I bought?  With a link.  I could show you the sander in action?  I could talk about why I am using Primer.  Testimonials would be about actually using the products and showing before and after on all of that.  In a sense Advertorials and Testimonials are alike in the advertising world, it’s just that the content differs.

So, I am not sure yet about WordAds and taking it as I go?

If I were to tag the stores?

This drives traffic to them just as it would to the paint itself, and the fact that WordPress now translates “globally” – what I have just written functions as promotional for the companies.

Why did I like the blue ranges in Valspar?

My delphiniums!

delph3

I bought three little cans of blue paint that I loved from Valspar for the interiors of the cabinets.  I knew that I could get an effect that would be a surprise and a smile when I opened cabinet doors and saw different shades of blue, the beautiful blue, Delphinium blue, in all the ranges, inside a blue and white kitchen.

So in a Testimonial, it would go something like this, and in an Advertorial I would write something about why as an artist I wanted those colors.

*Note to WordPress – I just did this as a trial so you could see my thoughts on these things in terms of WordAds but I will not tag this other than to say things that stay here internally until I actually do this.  ❤

Mostly I am interested in selling my books!

I thought perhaps I might upgrade to business and I wasn’t sure if that was going to make a huge difference at first?

There is a local company here in town I had looked at yesterday after I saw a news piece.  I am loving Gutenberg so far.  It’s gorgeous.  It really is.  So I am reading this: https://wordpress.org/plugins/radcontrol/ about Ad Control to get a sense, and will let you know what I find…

Reading up on Jetpack and https://en.support.wordpress.com/monetize-your-site/

Reading about Simple Payments https://en.support.wordpress.com/simple-payments/

So I made a button, and listed a price but as you can see, if I were really writing copy or managing some advertorial – the prices are much higher. https://moz.com/ugc/where-does-the-advertorial-budget-go-now

Tomorrow I will write up a linked advertorial ad.   This has been a test as I go of the features on WordPress Premium.

This is an example of a simplistic advertorial from a Magazine I subscribe to: https://www.housebeautiful.com/uk/decorate/looks/a22756712/yellow-paint-colours/

This is an example of how a headline in a tabloid can wreck a brand? https://www.thesun.co.uk/news/6843442/b-and-q-paint-smell-ruin-couples-home-renovation/

In the latter case you would use testimonial as cure in extended style.

Using Google as a search engine this is the latest news, and so you can see what would happen with a headline like that one…