Advertorial vs Testimonial ads

Working my way through the set up of my new blog, so this is from the advertising that was “print” at one time.  These are two different types of ads.

So yesterday I said I was going to try out a post to see what might happen using WordAds.  So, Branding and Demographics, these count.

Advertorial works in a different way to suggest buying a product than Testimonial does.  For instance, I love this new paint I have from Valspar, and I am going to be doing a large project that is a design project in a kitchen, except I am upcycling, so appeal is going to be to the upcycling crowd.  But where within that demographic?  This is where I would craft the appeal.  In Advertorial I would write about why I chose Valspar?  I could wax rhapsodic about the colors of the paint chips and I could use the art I made to talk about those. 

I loved the names of the paint.

Fresh paint changes things and gives huge uplift.   As an artist I love to get color chips and sometimes deciding on just the right one takes some time.  I am doing a blue and white look for this kitchen.  It’s a classic color combination that can go English or Scandinavian or even French Country, depending and I want a mix of those types of things – really clean look.

This isn’t an overnight project.  The design has taken me quite some time to work out starting with the finds.  I have rediscovered the joy of shopping at little hardware stores here in town, and so, I went to Ace Hardware for this paint.  I enjoy talking to the paint mixers in the paint department of the store.  I’m not in the Big Box store mood, nor do I want the Amazon experience of ordering because I like people, and shopping in stores.

So Advertorial goes a little like this.  I can show you links to the things I have spoken about here in WordPress.

What is different about Testimonial ads?

A Testimonial ad would be to show you pictures of before and after on a project.

For instance I could drive traffic to Ace Hardware and OSH which are the two places I shopped locally for the objects I needed on this project.  I could show you the little sander I bought?  With a link.  I could show you the sander in action?  I could talk about why I am using Primer.  Testimonials would be about actually using the products and showing before and after on all of that.  In a sense Advertorials and Testimonials are alike in the advertising world, it’s just that the content differs.

So, I am not sure yet about WordAds and taking it as I go?

If I were to tag the stores?

This drives traffic to them just as it would to the paint itself, and the fact that WordPress now translates “globally” – what I have just written functions as promotional for the companies.

Why did I like the blue ranges in Valspar?

My delphiniums!

I bought three little cans of blue paint that I loved from Valspar for the interiors of the cabinets.  I knew that I could get an effect that would be a surprise and a smile when I opened cabinet doors and saw different shades of blue, the beautiful blue, Delphinium blue, in all the ranges, inside a blue and white kitchen.

So in a Testimonial, it would go something like this, and in an Advertorial I would write something about why as an artist I wanted those colors.

*Note to WordPress – I just did this as a trial so you could see my thoughts on these things in terms of WordAds but I will not tag this other than to say things that stay here internally until I actually do this.  ❤

Mostly I am interested in selling my books!

I thought perhaps I might upgrade to business and I wasn’t sure if that was going to make a huge difference at first?

There is a local company here in town I had looked at yesterday after I saw a news piece.  I am loving Gutenberg so far.  It’s gorgeous.  It really is.  So I am reading this: https://wordpress.org/plugins/radcontrol/ about Ad Control to get a sense, and will let you know what I find…

Reading up on Jetpack and https://en.support.wordpress.com/monetize-your-site/

Reading about Simple Payments https://en.support.wordpress.com/simple-payments/

So I made a button, and listed a price but as you can see, if I were really writing copy or managing some advertorial – the prices are much higher. https://moz.com/ugc/where-does-the-advertorial-budget-go-now

Tomorrow I will write up a linked advertorial ad.   This has been a test as I go of the features on WordPress Premium.

This is an example of a simplistic advertorial from a Magazine I subscribe to: https://www.housebeautiful.com/uk/decorate/looks/a22756712/yellow-paint-colours/

This is an example of how a headline in a tabloid can wreck a brand? https://www.thesun.co.uk/news/6843442/b-and-q-paint-smell-ruin-couples-home-renovation/

In the latter case you would use testimonial as cure in extended style.

Using Google as a search engine this is the latest news, and so you can see what would happen with a headline like that one…